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GA4 Integration

  1. Ensure the GA4 connection is setup on Shopify (see screengrab below)

  1. Validate all the GA4 settings in GA
  • Data stream is not sending data to GA4. Gtag needs to be setup to ensure correct data flow.

  1. Setup / Configure funnels in GA4
  • TBD
  1. Validate data is flowing correctly to GA$
  • This appears to be operating successfully
  1. Validate existing items
  • Appears to be operating successfully
  1. Setup events/triggers in them
  • Dev team to please implement and ensure all relevant triggers are in place.