GA4 Integration

1. Ensure the GA4 connection is setup on Shopify (see screengrab below)

2. Validate all the GA4 settings in GA
- Confirmed activity is tracking in real time in GA4 via site interaction

3. Setup / Configure funnels in GA4
- TBD

4. Validate data is flowing correctly to GA4
- This appears to be operating successfully

5. Validate existing items
- Appears to be operating successfully

6. Setup events/triggers in them
- Dev team to please double check that all relevant triggers are in place.
- Currently the following events are setup in GA4: